SEO services are intended to aid webmasters in obtaining the best visitors for their site and then turn those visitors into cash flow. Even if a website has all the perfect articles and layout, it still needs eyeballs coming through its virtual doors to take advantage of that content.
People who want your services or products will find information and facts on the internet through the search engines (primarily Google). It behooves you to get in front of them and educate them as best as you can. Its pretty simple — a large percentage of your market is congregating there, so you should be going there!
So, you know you need to get some help in the internet marketing arena, but a small business almost certainly cannot do it itself. Even medium to medium-large companies recognize that they need to find someone to provide them with Search Engine Optimization Services.
❖ Top 3 Things To Know
You should consider these 3 things before you buy any SEO Services:
1. Understand the Search Engines
Search engines are responsible for supplying its searchers with results that make them happy or content. The more they think a site interests its searchers for a specific search phrase, the higher it will rank that site. They’re also capable of overseeing every single activity which internet surfers do on a site and will make a decision to either update or downgrade a website’s position based upon that activity.
For example, the search engines track how long a visitor spent on your site. If they came back really fast and looked at other results, well, that’s bad and your ranking will go down. If they spent a long time on your site or (even better) they did not come back to click on more results (ie they found what they were looking for), then that’s great and over time you will go up.
By trying to get into the mind of the search engines and what they are trying to do for their customers (the searchers), you will have a big edge over your competitors.
2. Hire an Expert – No, a REAL Expert
You need to find someone who truly is an expert in website design and SEO. This specialist should not just be your friend or brother-in-law or anyone who claims to know SEO. So many people know a little bit of Search Engine Optimization, but are trying to pass themselves off as experts. In the end, either they will only help you a little bit or they will completely waste your money (most common).
The amount of horror stories I’ve heard from clients about previous SEO Companies getting them no extra business would astound you. Well over 50% have a story like that. Many companies thrive on tricking their customers into thinking that their activities are progress. For example, I have a client who’s previous SEO Service Provider would show her a list of 600+ search phrases she was ranking in the top 20 for. Great! …Right? Not so fast! All but 11 of those search phrases were not getting search AT ALL. And the 11 that were actually getting search were getting searched very little and she was on the 2nd page – which together means that she was probably getting no visitors from those 11 that were actually getting searched. In total, of these 600+ search phrases, how many were improving her bottom line? ZERO. Ugh. Shame on them.Shame.Shame.Shamey-shame.
However, businesses know that Online Marketing is the marketing of the future and that they can’t just ignore it – even if they’ve been run-over a few times on the information super highway. So, they keep getting back up on that horse until they find someone who operates with Integrity AND who really knows their stuff.
Well, then, if you’re ignorant about what to do, how do you protect yourself? First off, get educated on the basics, but don’t tell an SEO Consultant or SEO Company what you know! Then you can evaluate if they’re trying to sell you something that you really don’t need (like search phrases that are not getting searched!). SEO Moz’s SEO 101 – Beginner’s Guide to SEO is a great place to start. Contact me if you have any questions or if you’re getting an SEO quote and I’ll give you an honest reality check.
3. Use Your Knowledge and Experience To Guide The Flow of Your Site
Even if you’ve hired a high quality SEO Company, you still have to execute your part as a website owner and utilize your own intelligence in making decisions. You must ensure that everything works out for your site by using your common sense. You have to know elements like avoiding placing your key phrases too many times in the page that makes it tough to read and makes Google think you’re spamming them. Again, this is where knowing some of the basics can go a long way for your business.
You must understand that the users will be reading your website and they’d enjoy more if the content of your web page contains texts which naturally flow. Google is aware of this as well and will be able to detect it.
Furthermore, the SEO Consultant will probably not know ALL the ins and outs of your business, so they can’t do everything for you.
❖ Searching For a Great Provider Of SEO Services
Search Engine Optimization works when done properly. To ensure that your internet business gets positive outcomes, you should find a high quality SEO company. As a business owner, you need to be cautious about your choice so that you will obtain a positive investment return.
There are many individuals who may call themselves SEO companies but they don’t really have formal education and are less knowledgeable in the industry. It is always advisable to employ a person that isn’t afraid to educate you on the basics. A high quality service provider LIKES you to be educated. A low quality provider HATE for you to be educated. Try to ferret out which kind of company each Internet Marketing Company is.
A great SEO company can also provide a competitive link evaluation, research and personalized techniques that will help promote your site. Each online marketing situation is a little bit (or a lot!) different, so you need a custom plan that fits your needs and also where you stand in the online world.
In summary, educate yourself, ask questions and get a feel for whether or not the SEO Company is looking out for your best needs, and make your own decisions based upon your market. If you do these 3 things, you have a great chance of finding the right Search Engine Optimization Services to fit your needs.
If you want a recommendation for SEO services, I know of a geek who provides great SEO services in Dallas, TX. Check him out — he can provide real results at a reasonable price.